The final marketing campaign via Greyville was 50% off, before the company went into administration, in order to sell off as much stock as possible.
Everything was listed in Woocommerce as 50% off, with a Javascript counter up the top of the site (in view on *every* page, including mobile), which would change depending on the customers basket, alerting them once they’d hit the threshold to be enabled for the 50% promotion.
Once coupled with e-marketing every-few days, the promotion worked a treat.
Other marketing completed: purchase flow banners, email marketing, magazine posters (Bike Biz).
