Redditch, UK — Open to work

Web Developer,
Designer &
Marketer.

Over 15 years building e-commerce platforms, WordPress & Shopify systems, custom plugins, and campaigns for clients from the Midlands to the South West.

View selected work →
Hidden Mantra
Currently building
Hidden Mantra - Label Website
WordPress + Next.js
React Tailwind WP REST API
PM
Next.js WordPress React WooCommerce PHP Shopify Node.js Python SEO Google Ads Mailchimp Photoshop Tailwind CSS Laravel Next.js WordPress React WooCommerce PHP Shopify Node.js Python SEO Google Ads Mailchimp Photoshop Tailwind CSS Laravel

Selected Work

The best of what I've built.

Curated projects across e-commerce, music, and enterprise development — only the work I'm proud of.

01 — Featured

Music · E-commerce

Hidden Mantra

Full-stack music label site built on WordPress as a headless CMS with a custom Next.js front end. Includes a store, release catalogue, and artist pages — all performant and SSR-rendered.

Next.jsWordPressWooCommerceReactTailwind
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About the project Hidden Mantra is my own independent electronic music label. Rather than settle for an off-the-shelf theme, I built it as a fully headless setup — WordPress handles all content and e-commerce via the REST API, while a custom Next.js front end delivers fast, SSR-rendered pages. The store sells digital and physical releases, with artist pages and a release catalogue fed entirely from WP custom post types.
1import { getStaticProps } from 'next'
2
3export async function getStaticProps() {
4  const releases = await fetchFromWP(
5    '/wp-json/wp/v2/releases'
6  )
7  return { props: { releases } }
8}

02

E-commerce · Sports

Wildcat Sport

A high-conversion sports retail site built with performance and UX at its core. Clean product discovery, fast checkout flow, and a mobile-first design.

WordPressWooCommercePHPSEO
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About the project A sports retail e-commerce build on WooCommerce, with a focus on conversion — streamlined category navigation, fast filtering, and a clean mobile-first checkout. Also handled ongoing SEO work to grow organic traffic, and integrated with the client's inventory management system to keep stock levels accurate.

03

B2B · Enterprise

Greyville Revamp

Led a full redesign of the Greyville B2B platform. Rebuilt from the ground up with improved performance, SEO, and a consolidated product catalogue integrating Unleashed inventory.

WordPressShopifyMailchimpCanva
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About the project Brought on as lead developer to fully rebuild Greyville's customer-facing B2B site. The old site was slow, visually dated, and lacked integration with their inventory system. The rebuild consolidated their product catalogue, connected live stock data from Unleashed ERP, and delivered a significant improvement in page speed and SEO rankings. Also managed weekly email campaigns via Mailchimp and produced marketing assets in Canva and Photoshop throughout the engagement.

04

Music · Catalogue

Enraptured Records

Digital home for an independent electronic music label — release catalogue, artist bios, and streaming integration in a moody editorial style.

WordPressPHPCSS3
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About the project Designed and built for a Birmingham-based independent electronic label. The site needed to reflect the label's identity — dark, editorial, and music-led — while being easy for a non-technical team to manage. Built on WordPress with a fully custom theme, it features a browsable release archive, artist bios, and embedded streaming players. Content is managed entirely through a custom WP admin interface.

Development

Custom tools & automation.

⚙️

Unleashed → WooCommerce Sync

Real-time product and inventory sync between Unleashed ERP and WooCommerce. Handles pricing tiers, stock levels, and product variants automatically.

PHPWordPressREST APIWooCommerce
📦

eBike Stock Feed Plugin

Automated feed parser that ingests supplier stock data and updates WooCommerce listings in real-time — removing manual data entry entirely.

PHPWordPressXML/CSVCRON
🧾

Halfords FTP → Unleashed

Enterprise order pipeline: picks up Halfords FTP order exports, transforms and validates the data, and pushes into Unleashed with full audit logging.

PHPFTPUnleashed APISQL
✅

Warranty Form Automation

WordPress plugin that captures warranty registrations, validates them against product records, and automatically triggers fulfilment workflows.

PHPWordPressMySQL
💰

Xero Integration Plugin

Bidirectional accounting sync between WooCommerce and Xero — invoices, refunds, and product data kept in lockstep with zero manual reconciliation.

PHPXero APIWordPressOAuth2
🚴

50% Off Campaign (Greyville)

Automated promotional pricing engine. Triggered by a campaign tag, it repriced thousands of SKUs across the Shopify catalogue and reverted on schedule.

ShopifyPythonMailchimpAnalytics

About

15+ years making the web work.

•

Frontend

  • HTML5 / CSS3
  • JavaScript
  • React / Next.js
  • Tailwind CSS

Backend

  • PHP / Laravel
  • Node.js
  • Python
  • SQL / MySQL

Platforms

  • WordPress
  • WooCommerce
  • Shopify
  • Magento

Marketing

  • Google Ads
  • Facebook Ads
  • Mailchimp
  • SEO / AHREFs

I'm Paul — a web developer, designer, and marketer based in Redditch. I've been building things on the web since the early 2000s, when Flash was still a thing people thought was a good idea.

My experience spans the full stack: from custom WordPress plugins that automate enterprise workflows, to Next.js frontends consuming headless CMS APIs, to paid ad campaigns that actually convert. I like to work across the whole picture.

The music side of things is close to my heart — Hidden Mantra is my own project, and building it properly (WordPress headless + Next.js) is as much a passion project as it is a portfolio piece.

Oct 2024 → May 2025

Web Development Consultant

Greyville Enterprises

Consultancy basis — development, email campaigns, and site optimisation across B2B and retail properties.

Apr 2022 → Oct 2023

Web Developer

Greyville Enterprises

Built and managed B2B and B2C websites, servers, and marketing campaigns. Delivered custom WordPress plugins, e-commerce integrations, and paid advertising.

Oct 2017 → Jun 2020

Front End Developer

OneFruit, Birmingham

E-commerce and brochure sites for agency clients, plus email and data marketing.

Apr 2017 → Oct 2017

Digital Designer

Halfords Autocentres

Weekly promotional design, UX wireframes for the shopping cart, and SEO content.

2014 → 2016

Global E-commerce Developer

iON Cameras Ltd

Ran 18 global e-commerce websites, built product microsites, and compiled customer experience analytics.

Education

BSc (Hons) Internet Computing

Aberystwyth University · 2003–2008 · 2:2

Get in touch

Let's build something good.

Emailmeggsp@gmail.com Phone 07999 860 159 Current site pmeggs-portfolio.co.uk