Redditch, near Birmingham, UK — Open to work
Over 15 years building e-commerce platforms, WordPress systems, custom plugins, and campaigns for clients from Birmingham to Redditch, near Birmingham.
View selected work →Selected Work
Curated projects across e-commerce, music, and enterprise development — only the work I'm proud of.
01 — Featured
Music · E-commerce
Full-stack music label site built on WordPress as a headless CMS with a custom Next.js front end. Includes a store, release catalogue, and artist pages — all performant and SSR-rendered.
02
E-commerce · Sports
A high-conversion sports retail site built with performance and UX at its core. Clean product discovery, fast checkout flow, and a mobile-first design.
→03
B2B · Enterprise
Led a full redesign of the Greyville B2B platform. Rebuilt from the ground up with improved performance, SEO, and a consolidated product catalogue integrating Unleashed inventory.
→04
Music · Catalogue
Digital home for an independent electronic music label — release catalogue, artist bios, and streaming integration in a moody editorial style.
→Development
Real-time product and inventory sync between Unleashed ERP and WooCommerce. Handles pricing tiers, stock levels, and product variants automatically.
Automated feed parser that ingests supplier stock data and updates WooCommerce listings in real-time — removing manual data entry entirely.
Enterprise order pipeline: picks up Halfords FTP order exports, transforms and validates the data, and pushes into Unleashed with full audit logging.
WordPress plugin that captures warranty registrations, validates them against product records, and automatically triggers fulfilment workflows.
Bidirectional accounting sync between WooCommerce and Xero — invoices, refunds, and product data kept in lockstep with zero manual reconciliation.
Automated promotional pricing engine. Triggered by a campaign tag, it repriced thousands of SKUs across the Shopify catalogue and reverted on schedule.
About
I'm Paul — a web developer, designer, and marketer based in Redditch, near Birmingham. I've been building things on the web since the early 2000s, when Flash was still a thing people thought was a good idea.
My experience spans the full stack: from custom WordPress plugins that automate enterprise workflows, to Next.js frontends consuming headless CMS APIs, to paid ad campaigns that actually convert. I like to work across the whole picture.
The music side of things is close to my heart — Hidden Mantra Records is my own project, and building it properly (WordPress headless + Next.js) is as much a passion project as it is a portfolio piece.
Web Development Consultant
Greyville Enterprises
Consultancy basis — development, email campaigns, and site optimisation across B2B and retail properties.
Web Developer
Greyville Enterprises
Built and managed B2B and B2C websites, servers, and marketing campaigns. Delivered custom WordPress plugins, e-commerce integrations, and paid advertising.
Front End Developer
OneFruit, Birmingham
E-commerce and brochure sites for agency clients, plus email and data marketing.
Digital Designer
Halfords Autocentres
Weekly promotional design, UX wireframes for the shopping cart, and SEO content.
Global E-commerce Developer
iON Cameras Ltd
Ran 18 global e-commerce websites, built product microsites, and compiled customer experience analytics.
BSc (Hons) Internet Computing
Aberystwyth University · 2003–2008 · 2:2
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